The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.
You don’t need fancy equipment or a red-carpet extravaganza to capture compelling content. Just make a plan, trust and empower your team—and bring an iPhone.
Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.
Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.
Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.
Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.
Your social media content will get more eyeballs depending on when upload your post. This graphic from CoSchedule breaks down the best times to post on the top platforms.
Also: Amazon and Purell scramble amid sanitizer shortage, the growth of influencer marketing, Associated Press Australia closes, and more.
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.
Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
