Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity.
Take some time to develop your skillset during your downtime, all from the comfort of your own home.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications.
Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
