Ragan Insider Ted Kitterman
How brand managers can show authenticity on COVID-19
It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.
Visual & Video Communications
Ragan Insider Steve Smith
8 rules for better communications during COVID-19
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
Ragan Insider Beki Winchel
WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Ragan Insider Ali Grant
Adjusting your social media messaging during a global pandemic
With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.
Ragan Insider Beki Winchel
Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Ragan Insider Ted Kitterman
PR pros set the stage for the next phase of crisis response
Engaging employees is crucial for long-term success, according to these communications leaders.
Ragan Insider Eileen Ryan
Photography’s power in the time of ‘social distancing’
A great photo can help to create the feeling of community that is missing when people can’t gather together in-person.
Ragan Insider Ted Kitterman
Amazon’s leaked memo, Engagement tips from the YMCA, Bird’s HR disaster, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Eric Schwartzman
6 considerations when choosing a media monitoring platform
What are the features and services that differentiate the different products? Here are some things you should think about.
Ragan Insider Beki Winchel
Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Ragan Insider Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Ragan Insider Ted Kitterman
Engaging employees during extraordinary times
Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.
Ragan Insider Matthew Scampoli
Get your communications back on track after the pandemic
Where should you place your focus to bring your organization back from the brink after the crisis has abated? Here are some important considerations.
Ragan Insider Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Ragan Insider Roula Amire
How are you giving back during this crisis?
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
