Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Visual & Video Communications
Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Dana Haase
6 tips to make Microsoft Teams work for your organization
Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.
Lucas Miller
4 affordable ways to improve your video content
Looking to create great videos without breaking the bank? Here are some best practices.
Jayson David
5 things you must cover in your social media guide
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
Beki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Beki Winchel
3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Beki Winchel
4 PR lessons from ‘The Queen’s Gambit’
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Justin Joffe
‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Ted Kitterman
Boeing, Airbus call for pause of 5G rollout, Least resonant stories of 2021, and Bill Gates tweets about canceling holiday plans
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
Justin Joffe
Spider-Man draws audiences back to the movies, Gen Z leans into social justice on Instagram, and Broadway shuts down amid omicron surge
Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.
Jill Whalen
What belongs in your influencer marketing brief
Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.
Michelle Garrett
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Ted Kitterman
How PR pros and brand managers can counter ‘cancel culture’ with influencers
IBM’s Brandi Boatner and Sway Group’s Danielle Wiley share how strategies are shifting for connecting with online audiences on a recent member call for the PR Daily Leadership Network.
Justin Joffe
Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage
Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.
