Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.
Looking to create great videos without breaking the bank? Here are some best practices.
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.
Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
IBM’s Brandi Boatner and Sway Group’s Danielle Wiley share how strategies are shifting for connecting with online audiences on a recent member call for the PR Daily Leadership Network.
Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.
Cybersecurity messages are often cloaked in fears about getting hacked, having your identity stolen or losing money. Norton’s rebrand hopes to change all that.
