COVID-19, race relations, financial crises—it’s more necessary than ever that organizations address these crucial issues. But how? A new roundtable allows communicators to trade tactics and best practices.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
When COVID-19 disrupted its annual Poppy Wall display, the company deployed the technology to create a virtual experience to honor the fallen.
Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.
With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.
With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.
During these difficult times, its more important than ever to highlight and share accurate, relevant messages. Here are some tips to help fight the chaos.
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
This crisis is changing what consumers want from brands and changing the social contract for how we interact with each other.
Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Finding stories in your data can lead to big earned media wins.
