Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Here’s what they predict.
