Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Visual & Video Communications
Rahel Marsie-Hazen
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Logan Trautman
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Julie Wright
5 tips for identifying—and avoiding—cognitive bias during a crisis
When facing the unknown, you might not even know everything you think you know.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Lexie Gardiner
3 social media trends to embrace in 2021
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Justin Kline
Research shows that TikTok has an edge over Instagram’s Reels
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Michael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Ron Stefanski
9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Aron Tzimas
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
Laura Hale Brockway
24 ways to end those endless virtual meetings
With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time.
