Diane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Visual & Video Communications
Robby Brumberg
How companies can improve DE&I transparency and address past failures
You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.
Judith O’Leary
5 ways to foster creativity in your PR and marketing team
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination.
Beki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Beki Winchel
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Ted Kitterman
Affect’s SVP Jen Dobrzelecki: ‘Keep going’
Here’s how this NYC-based PR exec views the future of the industry, the short-term effects of COVID-19 and the tools that help the most during WFH.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Beki Winchel
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Beki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
