Brian Pittman
3 tips on navigating the metaverse
A brand strategist shares how to see through the hype—and when to make the jump.
Visual & Video Communications
Justin Joffe
Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals
Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.
Justin Joffe
Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports
Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.
Justin Joffe
Credit Suisse chairman resigns after flouting COVID restrictions, pregnant women in PR report rising workplace hostility, and PBR’s errant tweeter offers lessons
Also: Uber’s CEO apologizes to dogs, Netflix raises subscription prices, and more.
Justin Joffe
United Airlines thanks employees on LinkedIn, teens consume more user-generated content than traditional media, and Red Lobster faces scandal over sick leave
Also: Lay’s advertises at Super Bowl after 17-year hiatus, Bank of America eliminates insufficient fund fees, and more.
Emma Atkinson
Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Justin Joffe
British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
Justin Joffe
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Emma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Justin Joffe
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Justin Joffe
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Aaron Paquette
Why and how you should caption your video content
Visual content continues to soar, but you could be leaving out a crucial portion of your audience. Follow these best practices to make your videos more inclusive in 2022.
Justin Joffe
Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.
Justin Joffe
AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event
Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
Tony Silber
Report: The role of communications pros expands dramatically amid relentless global crises
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
