Beki Winchel
6 communication lessons from Giphy’s ‘Year in Review’
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.
Visual & Video Communications
Beki Winchel
TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
Ted Kitterman
Motorola’s comms leader shares virtual events tips
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.
Jaliana Griesbach & Rachel Meltzer
How future pros see the emergence of virtual conferences
PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events.
Beki Winchel
KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Ronn Torossian
Why listening is a superpower for social media managers
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Robby Brumberg
Expert guidance on responding to cyberattacks
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Beki Winchel
Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
Ragan Insider Ted Kitterman
From crisis to hope: Marriott’s journey through COVID-19
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Beki Winchel
Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Ragan Insider Ted Kitterman
Why the old crisis comms playbook should be thrown out
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
Lindsay Boyd
4 crucial tips for making your podcast connect with audiences
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
Beki Winchel
Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Ben Myall
2021 trends CMOs are watching
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
Roula Amire
Technology special feature for communicators
We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.
