Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.
The digital transformation of the past 12 months has brought 10 years’ worth of innovation, but we aren’t all connecting to the network with VR headsets just yet.
Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.
In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.
Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.
Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.
Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.
Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.
Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.
Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website.
Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.
Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.
As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.
