Kristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
Visual & Video Communications
Justin Joffe
Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response
Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.
Justin Joffe
Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp
Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more.
Ragan Insider Ted Kitterman
Report: Twitter seen as most valuable social media network for journalists
However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.
Ragan Insider Robby Brumberg
Lessons on life, writing and storytelling from the creator of ‘Bluey’
Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.
Justin Joffe
LG touts strategy in decision to stop making phones, Publix hits back on ’60 Minutes’ investigation, and how businesses are using employee wellness data
Also: Tesla pushes back on labor law violations over Musk Tweet, Delta shares messaging around canceled flights, and more.
Justin Joffe
CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak
Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.
Justin Joffe
PBS execs defend record of diversity with data, ViacomCBS reevaluates mental health portrayals in its programming, and Walgreens announces vaccine education TV special
Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.
Tori Grieser
How Talcott Resolution keeps employees engaged virtually
A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair.
Justin Joffe
Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines
Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.
Kasey Thomas
6 tips for integrating PR and sales to increase ROI
Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider.
Ted Kitterman
Volkswagen cops to name-change stunt—and reporters share their fury
The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies.
Justin Joffe
Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint
Also: Volkswagen’ launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.
Ragan Insider Ted Kitterman
PR agencies must look inward amid race to counsel brands on climate
Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
Ted Kitterman
Post-pandemic, communicators must integrate the online and offline experiences
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
