Jess Zafarris
How to get audiences to watch branded videos
PRESENTED BY PLAYPLAY
Visual & Video Communications
Ragan Staff
PR Daily’s Social Media & Digital Awards Class of 2024 finalists announced
From inspiring employee communications to delivering powerful stories, these organizations move on to the next round, with winners announced in August.
Isis Simpson-Mersha
How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships
Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative.
Allison Carter
3 mistakes you’re making with your corporate video
You may actually be making your videos too short.
Patrick Rafferty
How to make more shareable videos
Tips for hooking your audience.
Emma Atkinson
3 best practices for helping leaders be better storytellers
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
Ragan Insider Ted Kitterman
How Discover Puerto Rico is educating audiences about island heritage
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
Ted Kitterman
Celebrity Cruises shares strategy behind ‘All-Inclusive Photo Project’
The effort to increase representation in images led the brand team to create a photo library for the entire industry.
Sean O’Leary
What the pandemic success of podcasts means for PR pros
Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.
John Cowan
National Association of Realtors’ video series garners 2 million views, exceeds goals
NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Ted Kitterman
Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Brian Berner
How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
Emma Atkinson
Report: Top 10 social media design trends for the year ahead
From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.
John Cowan
Travelers Insurance births a new superhero to illustrate the dangers of distracted driving
‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Ted Kitterman
What PR has to offer marketing strategy and tactics
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
