Advertising mirrors society, right? You’ve got to take a look at these ads that speak volumes — from overtly sexual to downright racist. I’m not sure I have a “favorite” on this list. Although a little “pep” is always good. Hmmm. — Susan Young
Zurich, one of the world’s largest insurance companies, is looking for an executive communications manager at its U.S. headquarters in Schaumburg, Ill. The successful candidate will be responsible for providing internal communications support for the CEO of its North America Commercial business, as part of the North America communications team. Read more about this job.
Vacationers aboard the Carnival cruise ship Splendor — the one that’s been stranded off Mexico’s coast since Monday morning — are scheduled to arrive in San Diego today. Communication between the thousands of passengers and crew members has been sporadic — Cruise Critic collected some of the responses from the ship — but you can bet it will become a media circus when the ship arrives. So far, the company has posted updates on Twitter and Facebook , al…
The news media have poured into San Francisco to cover the start of the World Series — Giants vs. Texas Rangers — and that’s making for some local-news hilarity. For instance, Newy Scruggs, a reporter from Dallas’s NBC station, reported live from outside the Giants’ ballpark, where he swears people were smoking marijuana. Obviously, this means the whole town must get high. Oh. My. Watch .
Have you heard of this guy? His name is Greg Justice, an intern in the communications department at Cisco. He’s the self-anointed, “World’s Most Interesting Intern,” a nod to Dos Equis’ beer ads, “The World’s Most Interesting Man” — and Justice has gone viral. That is, he recorded himself rapping about working at Cisco and the video has amassed more than 50,000 views. And yes, working at Cisco — which owns Flip cam — he used the …
Big week for Twitter: It announced an ad platform, hosted its first developer conference, and received word that the Library of Congress will begin archiving tweets. Every tweet since the service launched in 2006, actually. “I’m no Ph.D., but it boggles my mind to think what we might be able to learn about ourselves and the world around us from this wealth of data,” the Library of Congress wrote on Facebook (ironically). “And I’m certain we’ll learn things that none of us now can possib…
Yikes . Pamela Gorman is running for Congress in Arizona. And she loves guns — just crazy about them. Good for Pamela. But is showing off your shooting skills in a low-budget format — like this campaign ad — really the most effective way to communicate your message?
San Jose-based eBay is hiring a public relations specialist. This person will play a key role supporting the eBay corporate PR and consumer PR teams’ objectives. Read more about this job.
This is purely a PR stunt. And look! It worked! Pistachio grower Paramount Farms kicked off a $20 million campaign Monday with ads featuring Nicole “Snooki” Polizzi, star of MTV’s “Jersey Shore,” and former Illinois Gov. Rod Blagojevich, who was recently found guilty of lying to the FBI. The president of Roll International Corp., which owns Paramount Farms, told The Wall Street Journal that his company is “not looking for controversy, but looking for buzz fa…
In case you haven’t heard, thousands of Twitter users were affected this morning by a “particularly nasty” bug. Why so nasty? All you had to do is scroll your mouse over an offending link and BAM — you’re infected. The bug didn’t affect those using third-party apps, such as TweetDeck, to access to Twitter, reports Mashable . Around 10 a.m. Eastern Time, Twitter said the security flaw is fully patched. Phew . Related The Huffington Post The 17 top Twitter cit…
Managing a Facebook fan page is tough; the biggest challenge is usually engagement. To help tackle it, most brands create a custom page with superb designs. Design Magazine highlighted some extremely well-designed — some might say breathtaking — Facebook pages . — Matthew Royse
Meebo, a company that provides instant messaging programs, is looking for a public relations manager to help build the company’s presence in the media. Read more about this job.
“ROI (return on investment) is incredibly important whenever investing, but companies have to start looking at ROR — return on relationship — when planning, strategizing, and, most importantly, evaluating social marketing,” writes Ted Rubin, chief social marketing officer at OpenSky. Rubin cites Zappos and Amazon as prime examples of companies that understand the power of ROR. What do you think? Should the conversation move from ROI to ROR?—Matthew Royse
We won’t be publishing on Thursday and Friday. See you on Monday.
The Internet is providing the jobs of the future in communications, product development, and branding. In the past, these positions would be listed in newspaper classified ads under public relations, marketing, or communications. Those days are gone. Now we can get paid to surf the Web and scour information channels like Facebook, Twitter, and Bebo. Writing for the website SoFeminine.co.uk , journalist Shila Meyer-Behjat says that Internet jobs represent a new type of occupation — they require…
