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PR Firm MWW Group launched a new, cross-platform mobile application that’s designed to deliver RSS content to those in the public relations, marketing, and advertising industries, according to ReadWriteWeb . Here’s how it works: Instead of choosing RSS feeds from blogs and news sites yourself, MWW Group has selected them for you. It’s a pre-loaded RSS feed—which includes in-house feeds from MWW—though you can still add and delete feeds. The app delivers the feeds to your mob…

Instead of saying “no comment” or simply ignoring the question, it appears Sharron Angle, the Republican candidate for Senate in Nevada, shushed a television reporter who tried to ask her a question. Was that the case — or did the reporter get it wrong? Check out the  19-second video of the alleged shush and judge for yourself.

Don’t even think about giving up on that company blog. A new study from  eMarketer says that 51 percent of U.S. Web users read blogs at least monthly. That number is expected to grow steadily over the next four years, reaching 60 percent by 2014. Blogging attracts a smaller audience, according to the study. Slightly less than 12 percent of Internet users write blogs; the study said that number will inch up to 13 percent by 2014.

Meet Meghan Smith. She’s the first-ever Levi’s Girl, the company’s online personality to market to women. She earned this six-month paid position by creating a two-minute video  for Levi’s Facebook page. “Smith will get an immersion course in Levi’s marketing with a focus on social media efforts,” reports MediaPost . “She will also be ‘Style Ambassador’ for Levi’s Women, which means she will post looks and designs online, and ‘channel…

Does it feel like your tweets are disappearing without anyone’s taking notice? Don’t fret;  this post can help you solve that problem — and solve it quickly. Veteran Web marketer Maisha Walker, president of New York-based message medium, gives six proven, targeted ways to improve your presence on Twitter and engage your followers with better content and responsiveness. — Claire Celsi

Be careful with those “green” products in your house. A new study indicates there’s a very strong chance they aren’t what they seem. The study found that more than 95 percent of roughly 5,000 consumer products in the U.S. and Canada that claim to be green are committing at least one sin of greenwashing. (Greenwashing is the act of misleading consumers about a company or products environmental claims.) The good news is these incidents of greenwashing are decreasing, according to th…

“We’ve all visited a social media channel for a company or organization we like, and all we get is the sound of crickets,” writes author and entrepreneur Aliza Sherman. “There’s nobody there except friends, fans, and followers, who are either posting into a vacuum or who have stopped paying attention but haven’t yet unsubscribed.” Yep. How do you get your channel off life support? Follow these six tips . — Matthew Royse

The American Heart Association’s Jacksonville, Fla., office is seeking an experienced public relations/media relations professional to develop and implement communication plans. Read more about this job.

A report from the Labor Department said that employment of PR specialists is expected to grow by more than 66,000 jobs (24 percent) from 2008 to 2018, helping make the job one of the 50 top careers of 2011, according to U.S. News and World Report . “This is one job that demands confidence for success, and an extroverted personality doesn’t hurt,” the magazine said. It noted that the median salary for PR specialists last year was $51,960 and that the stress level associated with the job is &#8…

Hackneyed, self-centered ‘excitement’ deflects focus from your real target—your customer.

Ever get a nod from a social media guru that drives your blog’s traffic through the roof? Feels good, doesn’t it? Problem is your target audience was bored by the post. So stop pandering. “The type of blog post that might get you a lot of ‘bloggerly love’ may not be (and probably isn’t) the kind of blog post that gets people to buy whatever it is you’re selling,” Hugh MacLeod wrote for Copyblogger . “Traffic and influence are great. It’s lovely …

Every year at this time pro tennis comes to Canada. However, this year Tennis Canada, the organization that oversees the game North of the Border, has adopted social media to try to better service its community of fans. They launched a Youtube Channel, a Flickr account, and Facebook page. The one problem: Twitter. While American players like Andy Roddick and Serena Williams love the service, Canadian players remain hesitant about embracing the 140-character world. — Jackson Wightman

Join online communications expert Shel Holtz for a webinar filled with examples and step-by-step instructions on how-to tag content, how-to distribute releases to social media outlets, and more.  Read more about this webinar.

The New York State Society of Certified Public Accountants, a nonprofit professional membership association, seeks a public relations associate to assist in the development and implementation of public relations programs that promote the society, its members, chapters, technical committees, events, and initiatives.  Read more about this job.

Canadian business loves being social. According to CTV : “A new report by Bank of Montreal based on a survey of 427 firms indicates [one-third] of them are using the relatively new technology to help their businesses. Three-quarters of those companies using social media said making connections in the virtual world was very helpful in the real world as well.” About a third of the firms surveyed who are active in social use it for listening, about a third use it to build brand equity, and about…