TwitTip is a website that aggregates all the top Twitter tools and provides examples of how to use them. The site explains that when launching a product, there are a number of free Twitter apps you can use to promote your launch, increase buzz, and measure the results. — Claire Celsi
This week, BusinessWeek reported that about 13 of New York’s largest employers — including Goldman Sachs and Citigroup — received doses of the H1N1 vaccine that the companies had ordered. The article states that these companies received small doses for “high risk employees,” and the city’s health office said these companies did not receive preferential treatment. “It’s not that they received it over someone else, it’s that they placed an order … This i…
About 35 percent of U.S. adults have software applications on their phones, reports a new study by the Pew Research Center. As smart phones become increasingly popular, how are you thinking about these as a communication/marketing component of your branding? And once you have the right apps, what’s next? Read the full results of this report, The Rise of Apps Culture . — Allan Schoenberg
How many of these do you commit? “While it’s true that corporate communicators need to aim at colloquial language — we don’t want to be so colloquial that we assault our readers’ eyes with errors,” writes Daphne Gray-Grant, a former newspaper editor. Here one’s mistake: “Writing that something has ‘peaked your interest.’” Not correct. Know what is? Read the full story on Ragan.com .
Does your heart-rate spike the first time you check your e-mail in the morning — making you long for the bed, the gym, maybe the bar? Like most of us, you’re probably swamped in e-mail. Thing is it’s rude to flat-out ignore someone’s message. So, what do you do when the e-mails keep pouring in? Tony Schwartz, CEO of the Energy Project, has three suggestions for managing the deluge.
Topping this list are Blockbuster, Dell, Kodak, Microsoft, and Motorola. What do you think? Have these companies lost their edge? At least half of you are reading this on a Windows-based computer — maybe even a Dell, and you might watch a movie later that you acquired through Blockbuster. Make sure you check out the other five companies on the list .
Of course, there are lots of great tools and services for marketers and PR pros that will cost you money (like PR Daily webinars — although they are affordable !). Turns out there are also some excellent free resources. Shelly Kramer, the founder of V3 Integrated Marketing, outlined three of these resources . At least one you’ve probably heard of (and maybe use already), but the others may still be a mystery.
From now until April, your management team will be whisked offsite to plan the future of your company. Often poorly planned and executed, these offsite gatherings can be a colossal waste of time unless you plan three aspects. First, you should answer the question, “Why are we here and why does it matter?” Next, there has to be a process to achieve the desired results, and finally don’t cram the agenda and allow people time to mingle and answer urgent e-mails and phone calls. — Cla…
Hans-Rudolf Merz, Switzerland’s outgoing finance minister, broke into laughter several times while answering a parliamentary question about the import of cured meats. Why the giggles? The Associated Press said Merz was laughing at the “unintelligible bureaucratic language in his script.” You (probably) won’t understand him, but his laughter is contagious.
Queensborough Community College, CUNY, in Bayside, N.Y., is hiring a communications marketing manager to develop, implement, and oversee college-wide marketing plans to achieve institutional goals. Read more about this job.
The biggest complaint about the government’s stimulus spending has to be the scant funds that went to bloggers, said humorist Joe Queenan. Because, hey, bloggers are a part of today’s economy, too. “Bloggers produce stuff,” Queenan wrote for The Wall Street Journal . “Bloggers write stuff. Bloggers aren’t just sitting at home, wasting time. When a blogger blogs about what another blogger blogged about after reading a blogger’s blog response to a blogger’s remark he read on a…
Trying to figure out how to get your content out to a larger audience? Social media pro Dan Zarrella provided 12 tips to entice people to repeat your words in the Twitterverse. Media consultant Kaukab Jhumra Smith nicely summarized Zarrella’s pointers from a recent Gov 2.0 conference in D.C. – Matthew Royse
This position contributes to Starbucks’ success by developing marketing programs and promotions that support sales of blended beverages. Read more about this job.
The National Football League is looking for a college student, preferably a master’s candidate, to join the organization as an intern. Responsibilities for this post include writing, information collection and dissemination, program monitoring and quote distribution, and community relations. Read more about this job.
Ever heard of the American Mustache Institute ? It helped bring back the mustache (sort of), thanks to some good, old-fashioned PR and a steady drum beat of social media. The creators had lots of fun with it, and it was for a good cause — other than restoring the mustache: The institute raised funds for Challenger Baseball, a baseball league for children and adults with disabilities. Advertising Age has more on the ‘stache.
