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The Huffington Post released its list of the “innovators, mavericks, visionaries, and leaders who are changing the way we look at the world and the way we live in it.” The list of 100 is broken down into 10 categories. Among those categories is business. And among the business “game changers” is Isaiah Mustafa, you know, the Old Spice Guy. HuffPost said he changed the game by “doubling sales by smelling like a man.” Cute. But shouldn’t this prize go to the peopl…

The cost of going to J-school can reach $50,000. Meanwhile, the media industry — although it’s growing online — does not afford the stable career it once did. So, NPR asked the question: Why go to journalism school? “These days journalism schools around the country are often challenged to justify a mission that trains students at such a high cost for a collapsing industry that doesn’t even require a degree,” NPR reported . The students and educators interviewed in this …

Did you know Beryl Spector? She worked most of her life in public relations. According to her daughter, cause marketer Susan McPherson, Spector became nationally known in the mid-1980s as the president of the Broadcast and Promotion Marketing Executives and through her PR director roles at several PBS stations. Sadly, Spector died tragically at 56. “She left us with a legacy of amazing friendships and memories, and a bestowed on me a lasting imprint from the world of PR,” McPherson blogged . …

Marketing is often dull, sweaty, and tedious work. Few companies have the tenacity to make a plan and then work the plan. According to marketing pro Drew McLellan, most companies lose focus and change tactics too soon. Those who plan carefully and stay the course — tweaking as they go along — are rewarded with success over time. Don’t worry; your competitors probably gave up long ago. — Claire Celsi

Pretty thorough list from marketer Kyle Lacy. This post includes case studies from Dell Outlet, Levi’s, the U.S. Geological Survey, and more. Take a look .

At some companies, social media and investor relations (IR) is considered an “unholy union,” writes Rob Berick, a senior managing director of Dix & Eaton consultancy. But their reluctance, he adds, is understandable. So how do you win their approval? Berick has five tips .

Holiday. Celebrate. It would be so nice. Yes, the words of Madonna. Good advice — and good advice from Mary Gilbert, a blogger and “change agent” (whatever that means), who offered 10 compelling reasons why you need to get the hell out of Dodge. Here’s No. 6 on her list: “People will appreciate you [more] at work.”

The economy might be improving, but are the perks coming back. The folks at PR at Sunrise blog are taking an informal poll of PR professionals. They want to know if summer Fridays have returned to your office?

“Minutes after my emergency C-section, my best friend up north called the hospital to see if I was alive,” writes Veronica Maria Jarski of MarketingProfs . “She had gotten a call from a friend, who had spoken to my mother’s co-worker, who was talking with my mother when my husband called her about the emergency. The final message resulted in my rumored death. And I’m not even a celebrity!” Rumors can spread fast no matter what medium, but with Twitter’s quick 140…

College graduates are being pushed out of the job market by more experienced workers, who are accepting entry level jobs, even with years of experience under their belts,  explains recent PR grad Jackie DiBella. “Who is going to give us the break we deserve?” She wrote for PR at Sunrise blog. “Who is going to understand that we accomplished as much as we possibly could before graduation in order to land a job? Who is going to stick to the description of entry-level?” — …

Between ABC Family’s “25 Days of Christmas” and TNT’s 24 hours of A Christmas Story , the holidays bring out more than just the seasonal decorations stored in the attic. It’s also a great time for TV merriment, one of the most popular programs being “A Charlie Brown Christmas.” Shoemaker Stride Rite took a big gamble on Tuesday night — during ABC’s broadcast of the venerable holiday special — by debuting a new commercial as part of a campaign th…

Don’t expect perfection when flipping through The New York Times or Wall Street Journal .

PR pros love to debate which social media tools are fleeting trends — fads even — but there’s little talk about which trends never go out of style. PR pro and PR Daily contributor Susan Young applied her 25 years of experience in news media, PR, and communications to create this list of timeless trends in the world of public relations.

According to the color experts at Pantone, the organization that is the keeper of all the colors in the world, 2011 will be dominated by almost black, almost white, and lavender, rather than the deep purples of the 2010 season. Fans of super red and pink can also rest easy; your colors are coming up. — Clair Celsi

“There’s a weird dichotomy that exists — people who obviously respect my expertise, just not my time,” writes Outspoken Media’s Lisa Barone. “At some point we have to start saying no.” She cites Chris Brogan, Tamar Weinberg, Peter Shankman, Nicole Jordan, and Sandy Jones-Kaminsk, who are also tired of the “pick your brain” requests. She lists  15 responses on how to say no. — Matthew Royse