With a small budget, you can accomplish just about anything with a WordPress driven site. Intrigued? PR Daily is holding a webinar, in which you will learn best practices for getting started or how to fine-tune existing blogging efforts. This is a must-attend event! Read more about it.
Have you read Freedom ? (One of the book’s main characters works in the PR realm.) It’s the book this season. Franzen, the author of Freedom , shared his 10 rules for writing with The Guardian . Some of them are applicable to corporate communicators.
Conventional wisdom has usually been, “Never say anything that you wouldn’t want to see on the front page of The New York Times .” But mom never figured you would be a spy, sending supposedly confidential cables to your boss back in the States. How do you apologize when your true thoughts are revealed? This article includes some solid advice, whether you’re a spy or a PR professional. Might want to take note; WikiLeaks founder Julian Assange has said big business is his orga…
Readers love to click on stories about celebrity scandals — Lindsay Lohan’s drug abuse, Brett Favre’s manhood, Bristol Palin’s “dance” moves. But it turns out those stories are lousy revenue generators for online advertisers. A study by Perfect Market, a company that helps make newspaper websites more profitable, found that the “most profitable articles were the ones readers were most engaged with,” reports The New York Times . “Topics like unemployme…
How has the recession affected bloggers, and how has it affected their view of PR professionals? Those questions are addressed in this blog post by blogger Krizia, who explains how she learned to collect a massive amount of freebies from businesses and even signed an $8,000 contract to write four blog posts for a pharmaceutical company. That was before the economy collapse. Now companies are keeping close watch over their bottom lines, and PR professionals have changed their laissez-faire approach to blo…
“Customers’ purchases are influenced by what’s around them,” says the Marketing Sherpa . What’s around them? The influencers — the people who influence purchase decisions of others. How do you get those influencers on your side? Here are five tactics. — Matthew Royse
Not sure which social media channel to pour your marketing dollars and time? A recent Forrester study found that — while it’s difficult to quantify Facebooks fans and Twitter followers with an absolute value — Twitter followers are “more likely to buy from brands they follow (37 percent vs. 21 percent) and recommend brands to friends (33 percent vs. 21 percent),” reported Forbes . “These two factors are the yardsticks by which many social media branding campaigns are m…
You know the ones: “With overlays in key segments, we’re aligning ourselves more closely into general counsel and law firm workflows.” Who talks like that? (That’s from an actual press release .) “Too often, [executive] quotes are a lot of hot air and puffery and weaken the credibility of the news release because they remind the reader that the release is not about sharing news, but about creating buzz,” writes Jenn Riggle. She offered six tips for making CEO quotes so…
Who can resist a good infographic? You know; they’re the “shiny, brightly colored messages with small, relevant, clearly-displayed nuggets of information,” says MakeUseOf.com . Infographics are “straight to the point, usually factually interesting, and often give you a wake-up call as to what those statistics really mean.” Want to make one for your next blog post. Here are 10 ways to make it happen — for free.
A young actress ticks off accents from Great Britain, Europe, and North America. Pretty amusing stuff. Look for her mid-1940s transcontinental accent at the end.
Employees at U.K.-based mobile phone provider Everything Everywhere were shown lights — green light meant your job is safe; red light meant it was going to be a cold Christmas. At least that’s how The Telegraph presented the story. Officials at Everything Everywhere disputed The Telegraph ’s reporting of the story. Someone — either a PR pro at Everything Everywhere or the reporter at The Telegraph — didn’t do their job as well as they should have. Ragan.com ̵…
In a recent survey from the Wi-Fi Alliance, 75 percent of respondents said they’d be grumpier after a week without Wi-Fi than seven days minus coffee or tea. The survey, from Wakefield Research, asked more than 1,000 millennials (those ages 17 to 29) in the U.S. and 400 millennials in China, Japan, and South Korea, reports The New York Times . A week without coffee in order to check e-mail? That’s crazy. Agree ?
Some large brands have the need for sophisticated social media monitoring services. But what if your smaller brand doesn’t have the budget for something so fancy? Don’t fear! With some patience and a few free social media tools, you can build your own dashboard. The Next Web breaks down some of those free tools and explains how they will become part of your dashboard. — Claire Celsi
The great Twitter monetization continues. On Monday, the company began dropping ads into certain users’ streams, reports Advertising Age . The ads would appear in a person’s stream whether or not he or she followed the brand. “Users will be targeted based on the kinds of people and products they already follow, though not all users will necessarily see ads,” reports Ad Age . That means if you’re tweeting about how much you love your Starbucks, guess what — you’ll…
This person will be responsible for managing media relationships and promoting the hospital services, physicians, event, and philosophies, to the news media. Read more about the job.
