Brevity is the soul of … news? To mark The Huffington Post ’s launch of its Twitter edition — read more about that here — it rounded up 10 tweets that set the pundits’ jaws a-flapping. How many do you remember?
Responsibilities for the job include working closely with brand founder Essie Weingarten on interviews, quotes, statements, and personal appearances. Read more about it.
Alcohol, drugs, sex — mere child’s play when it comes to the latest addiction ravaging society. T-W-I-T-T-E-R. For some people, signs of overindulgence are just beginning to surface. For others, arthritis of the fingertips has already crippled them. Knowing the signs of Twitter addiction might save you or someone close to you — before it’s too late. Here are seven of them .
Also called a “boilerplate,” the “About Us” section of your press release is more important than you might think. “If you’re like most organizations, this paragraph often gets reused across all sorts of sales and marketing communications,” Jeremy Porter, of the Journalistics blog, wrote. And yet so many of these paragraphs are dull, some are even unreadable. Good thing Porter penned a blog post about how to write a killer boilerplate.
Want to know what people talk about most online? France-based Synthesio, which specializes in Web monitoring and research, released a study that explored the 10 most popular topics on the Web. They compiled the data by tracking more than 200 million conversations across 17 countries in a three-month period. The most popular topic is … health. Check out the rest . — Jody Koehler, PR Daily Europe contributor
How does Social Media Today’s Jay Dolan, a guy who hates Facebook and despises “checking in,” start loving a service that incorporates both into one useful application? By following the bargains at a mall via Facebook Places—and now that Dolan has experienced Places, he thinks the other location-based services better watch out. “Any location-based service that wants to stay alive needs to do something big, bold, and exciting,” he wrote. “No more meaningless…
Have you heard about the new Ron Howard-directed movie, The Dilemma , starring Vaughn? It’s received lots of press, because people have denounced the film’s trailer, in which Vaughn says, “Electric cars are gay.” Universal has pulled the trailer and re-cut it. What hasn’t been mentioned is that after the joke, Vaughn endorses macho Dodge muscle cars. Has Chrysler, which makes Dodge, avoided a possible PR problem? Chrysler spokeswoman Dianna Gutierrez told USA Today tha…
On Monday, Women at NBCU — which is NBC Universal’s female-targeted marketing initiative — unveiled a monthly brand index to measure the 25 brands that are most important to women. The index is based on online search data, social media buzz, and person-to-person conversations, according to an NBC Universal press release . The top five brands for the month of August are Walmart, Target, Verizon, eBay, and AT&T. Check out the remaining 20 brands . (Image via ) Related The Daily…
How can you tell what people are saying about you on Twitter? Small Business Trends found five “easy-to-use Twitter sentiment analysis tools that can help you break down whether or not a tweet is positive, neutral or negative about your brand.”
Hey, nonprofits and local institutions: It’s worthwhile for you to create a Facebook presence, wrote Shel Holtz, co-host of the For Immediate Release podcast. Just make sure your constituents want to engage with your Facebook page. “The problem is that most local institutions — I’m singling out hospitals here for special attention — and nonprofits don’t do a very good job with their pages,” he blogged. “They certainly don’t put as much care …
Want to read about the media company Gannett, publisher of USA Today ? Check out the Gannett Blog , an “independent journal” about the company that’s written by a former USA Today reporter. Last week, this independent journal reported that Gannett Chairman and CEO Craig Dubow earned $4.7 million last year, an increase from the $3.1 million he made in 2008. Dubow’s 2009 pay stub included a $1.5 million bonus. What’s the big deal? Gannett shed more than 6,000 jobs last year, imposed…
Another day, another Facebook blow up. This time it involves Kmart. The company issued coupons for stores in New York City, Chicago, and Baltimore; problem is the coupons said “valid at all stores,” reported The Consumerist . “Customers printed out what looked like a perfectly valid coupon from Kmart’s site, then were treated like criminals and accused of fraud when they actually tried to use those coupons,” The Consumerist ’s Laura Northrup wrote. Angry customers vente…
One of the most popular viral marketing campaigns, “Will it Blend,” from blender maker Blendtec, is co-opting the uber-popular viral campaign from Old Spice. In this one, Tom Dickson, the founder of Blendtec, drops a bottle of Old Spice cologne in one of his blenders. He enlists the help of a man who looks like (but isn’t) the guy from the Old Spice ads. What happens next smells like my dad. Watch .
What does a PR director do? According to CNNMoney.com , this person “plans and directs public relations programs designed to create and maintain a favorable public image for employers or clients.” Sounds easy enough. And yet, it’s ranked No. 84 on the list of 100 best jobs in America. Marketing consultant was No. 61; director of communications ranked 87. The top job was software architect. Journalist didn’t make the list.
Apostrophe misuse is an annoying and all too common gaffe that many PR pros commit. Good thing it’s also easily avoidable — if you heed this advice from Ragan.com . “Is it ‘Edwards’ advice’ or ‘Edwards’s advice’?” asks former AP reporter turned writing instructor Lauren Edwards. “The first one is correct.” She continues: “OK, then, is it the hostess’ advice or the hostess’s advice? This time, it’s the second one.” Find out why,…
