If you haven’t had a chance to see The Social Network , head to the cinema now. To help you get in to the mood, Leah Kayles, at U.K.-based agency Brass, has put together a list of the top five PR and marketing films . Some great recommendations including my personal favourite, Thank You for Smoking . — Beth Carroll, PR Daily Europe contributor
A “60 Minutes” interview with singer Beyonce Knowles led award-winning correspondent Steve Kroft, along with the the show’s management, to a decision. “We’re not going to be pushed around by publicists any more,” Kroft told MarketWatch ’s Jon Friedman. “We’re not interested in giving people publicity if they’ve got something to promote.”
Well, this will put a smile on our face. It’s a video, set to the ‘80s favorite “Goodbye to You,” dramatically highlighting the final hours of an Aol editor.
Some economists think cupcakes have buoyed the economy of New York City. Seriously. And it’s well documented that social media’s growing popularity has sped the recovery of the PR industry. Like cupcakes, social media websites are fun, bite-size, and inexpensive — all very attractive features, PR pro Jenn Riggle blogged . And, like cupcakes, you can’t live on social media alone. While social media offers exciting new ways to reach out to people (particularly Gen Xers and Millennials), p…
Did you see the Internet videos of the man streaking through New York City? It appeared on several popular Web sites, including Gawker and The Huffington Post , and was featured on CNN’s “Anderson Cooper’s 360.” On the show, Cooper said, “This does not faze New Yorkers — believe me we have all seen much worse than this.” Uh-huh, Coop. “It turns out, however, that the nudist was actually an actor in a viral video campaign for Zappos, the online shoe store th…
You might not know him by name, but Jeong is the gang leader in The Hangover . Howard is an NBA star. Together they sing a song called, “Fast Don’t Lie,” for a new Adidas video that’s racked up nearly 500,000 views. The video also features a cheetah and a solid gold jet ski. So … why are you still reading this and not watching it?
Even experts puzzled by ‘historic’ and ‘historical.’
Go behind the scenes of a disastrous “new media” pitch and the subsequent deterioration of civility between a blogger and his prey, an old school PR hack. This blog post is a year old, but well worth checking out (or revisiting if you already know the story). Cringing comes first, then incredulity, and then hilarity. Let’s hope one of the emotions you AREN’T feeling while reading this story is familiarity. — Claire Celsi
After Chip Conley, CEO of Joie de Vivre, a chain of boutique hotels in California, attended the anything-goes Burning Man festival, shirtless photos of him — and one in a tutu — appeared on Facebook. This caused a stir among younger employees at the company. BNet gave Conley a chance to share his opinion on the matter. “Our mission statement is simple: To celebrate the joy of life,” he wrote. “And that’s precisely what I was doing at Burning Man, which, incidentally, I…
The oil giant’s corporate public relations effort was hijacked by a group of pranksters who call themselves the Yes Men, pre-empting a new ad campaign from Chevron. A fake website was created, touting the headline, “Oil Companies Should Clean Up Their Messes,” and fake press releases were issued, which included false quotes from Rhonda Zygocki, Chevron’s VP for policy, government, and public affairs, and Gordon Bowen, chief creative officer of Chevron’s agency McGarryB…
Popeye’s may have that Cajun flavor, but it’s the Colonel who’s down with the new generation — perhaps double-down. As part of a new contest, KFC is offering a $20,000 college scholarship to one lucky high school senior based on a tweet. “Any high school senior can win the four-year scholarship by writing a tweet with the hash tag #KFCScholar,” reports USA Today . KFC said the winning tweet will be awarded based 40 percent on creativity, 30 percent need, and 30 percent…
A new study says that more than 85 percent of Baby Boomers own mobile phones; however, eMarketer reported that only 55 percent “consider their mobile phone a necessity.” eMarketer noted that “Boomers’ mobile Internet adoption rates will be similar to their social media uptake — that is, slow. They must see the benefits before they sign on.” Related WebProNews “Facebook and Twitter access via mobile browsers has grown by triple digits in the past year, according t…
Speechwriter Mike Long will deliver a webinar on how to write an effective and memorable speech in only the time you have, whether that is six weeks, six hours or even the last six minutes before the speaker goes on stage. The webinar is tomorrow. There’s still time to register. Learn more about the event.
This person will play a key role in the development and implementation of employee engagement and communications programs for human resources. Read more about this job.
Sixty-one percent of Americans, age 18 and older, said they’re more likely to buy a product if the ad says it’s “Made in America,” according to a recent survey from Adweek Media and Harris Poll. A mere 3 percent said they’re less likely. Thirty-five percent were indifferent. The survey found that young people (age 18 to 34) and those living in the West are least likely to be influenced by a product that’s “Made in America.” Dig deeper into the survey results .
