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An extra letter here, a missed apostrophe there—it’s the stuff of nightmares.

The title of the position is CEO assistant communications manager, and it involves representing Ford and the CEO to organizations and media outlets requesting CEO participation in activities, and more.  Read more about this job.

Looking for ways to justify social media to your boss? Now, you have science on your side. A Fast Company article describes how a neuroeconomist has discovered — for the first time — that the chemical oxytocin in our brains, which is responsible for empathy, generosity, and trust — can be increased simply by tweeting! Yes, folks, you have to read the story — it sounds too good to be true. — Matthew Royse

Do you find yourself spending more and more time on your cell phone? Of course, we all do. For many, it’s become their personal computer. So, as a service to PR pros, PRNewser has assembled 10 must-have mobile apps for public relations — and they’re all free.

The Web has made it easier than ever to publish content — and break copyright laws. “The desire to instantly share content on the Web means some users are ripping others off, violating copyright laws, and possibly opening themselves up to legal action,” according to the blog 10,000 Words . Here’s a  list of mistakes you need to know.

On Tuesday, President Obama struck a deal with Republicans , extending unemployment benefits in exchange for the renewal of tax cuts for the rich. The business community is pleased, reports Bloomberg . But, overall, most Americans disapprove , and Obama’s party is piping mad . On Tuesday, Obama gave a press conference defending the compromise and slamming Republicans as “hostage takers.” Atlantic senior editor Clive Crook called it his “ most interesting press conference ” &#…

Lots of chatter this week about Sarah Palin. Her reality show premiered ; her daughter Bristol  advanced to the finals of “Dancing with the Stars”; her daughter Willow  dropped a few homophobic slurs on Facebook; and the former VP candidate told Barbara Walters she could beat Obama in 2012. Bottom line: She’s making headlines. Thing is journalists, bloggers, and PR pros are divided on whether this media approach is savvy or slipshod. Lauren Eichmann, an account executive at Wa…

After building a mini-empire with his popular gossip blog, known in part for its juvenile insults of celebrities, Hilton has promised to stop attacking celebs. How brave of him. The decision, he said, stems from the recent stories about bullying and teenage suicide. He made the announcement in a YouTube video , on “The Ellen DeGeneres Show,” and in an interview with Out Magazine , reports The New York Times . The Times called Hilton a “master at maximizing publicity.”

Are you traveling over the Thanksgiving holiday? Want to chuckle before you get groped by a member of the TSA? “Saturday Night Live” lampooned the organization — which is drawing major heat for its enhanced security screenings — in this minute-long video . Funny stuff.

Content curation is so hot — it’s totally the flavor of the month, says Joe Pulizzi, of Junta4 2 blog. (What’s content curation? You’re looking it on PR Daily .) With the deluge of information, people need content curation — it’s nearly as important as creation, according to social media marketing strategist Paul Gillin . Curation gives brands the ability to position themselves as industry experts, writes Pulizzi. He offered four ideas on becoming a curator.

There are many jokes floating around about social media experts. There seem to be many self-proclaimed gurus out there with nothing more than a business card to prove their credibility. This tongue-in-cheek video (laced with mild adult humor) will have you smiling. Don’t worry, it’s safe for most work places. — Claire Celsi

The 16-year-old pop superstar was thrown out of a laser tag center in Canada on Friday night after a 12-year-old complained the Bieb had hit him. Less than 24 hours after these initial reports, Bieber’s PR machine flipped the conversation. No longer did the rich singer — with two bodyguards — hit the 12-year-old. The 12-year-old, and others, bullied the Bieb, referring to him with a gay slur. From bully to victim of bullying in less than one news cycle — that’s powerful…

Two popular newspapers in Great Britain will be handing out pink slips and folding at least one section. “Guardian Media Group (GMG) will shed more than 100 jobs in the coming months as the loss-making Guardian and Observer newspapers seek to trim losses that ballooned to [more than $100 million] last year,” The Times of London reported. The Guardian will also fold its Thursday technology supplement to save money. Related Valleywag Al Gore’s Current Media plans to layoff …

Sweets brand Skittles is known for its innovative social media campaigns — but the latest, which drowned a man in Skittles as fans clicked “like” on Facebook, appears to be a bit off the mark. In this post , social media pro Vikki Chowney challenges the campaign’s concept saying she “lost a little faith, as it seemed to lack real engagement.” Chowney continued: “Is a click of a button really that inspiring? It feels like a passive motion to me. It’s too eas…

The social media moderator will be responsible for monitoring comments, forums, polls, and user-generated content on Newsday.com to determine appropriate forums for publication.  Read more about this job.