Anthony Steel
Rise of the fractional CCO
A new option for growing organizations.
The Business Mind
Ted Kitterman
Why PR pros must understand the difference between a product and a business
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
Ted Kitterman
Why grasping strategy is so crucial for future communicators
The role of the communications pro has been elevated during the pandemic—so how can advocates ensure the function remains essential moving forward?
Mary Olson-Menzel & Deborah Marquardt
How communicators have become MVPs in the eyes of the C-suite
Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.
Karen Vahouny
Test your business and finance knowledge
Here’s a quiz to check if you know important business terms along with steps you can take to work on your prowess with the numbers.
Dave Dabbah
As the ad industry changes, here’s how marketers should engage subscribers
Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers.
Karen Vahouny
How to make the shift from tactician to strategic advisor
Here are some essential questions to ask yourself to assess how fluent you are with the language and concepts of modern business.
Holly Ober
How communicators can maximize crowdfunding efforts
New research reveals messaging tactics that spark generosity and keep donations freely flowing.
Jonathan Brooks
Navigating your online presence during a return to ‘normalcy’
Make sure your latest COVID-19 protocols and other information are easily found on digital platforms and web pages.
Karen Vahouny
3 ways PR pros can build their business acumen
To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.
Matt Ragas & Ron Culp
How to assess and communicate the financial value of the organization
For comms pros, knowing the ins and outs of market capitalization and P/E ratio can be invaluable in sharing the financial strength and business savvy of your company.
Matt Ragas & Ron Culp
The essential financial watchdogs and referees that comms pros should know
As you consider how to communicate compliance and good governance, as well as signal investments in areas like ESG, make sure you know all the major organizations that set the rules.
Matt Ragas & Ron Culp
How to analyze and communicate your profit margin
Do you know the difference between gross margin and net margin? Know how to calculate earnings per share? Here’s a quick guide on the math behind these important terms.
Karen Vahouny
How business and finance skills make communicators unstoppable
Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.
Matt Ragas & Ron Culp
How to read and communicate about an income statement
These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.
