Lauren McNutt
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Storytelling
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Lexie Gardiner
3 social media trends to embrace in 2021
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Matthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Justin Kline
Research shows that TikTok has an edge over Instagram’s Reels
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
Michael Layne
10 top media trends for 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Ron Stefanski
9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Aron Tzimas
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
Ronn Torossian
5 brands that struggle to connect with millennial consumers
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Michael Dowson
12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Justin Joffe
Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
