Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.
Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.
Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty.
Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.
You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.
Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.
The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age.
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
How you can chart the way forward in all aspects of your job in this comprehensive guide.
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
