Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
Don’t be afraid of repetition, use vivid metaphors and illustrations, and prioritize candid feedback.
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report.
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
Mind this guidance to keep those sentences snappy and paragraphs punchy.
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
Here are some tips for having an impact in challenging times—and some key mistakes to avoid.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.
