You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.
Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination.
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
According to data from LinkedIn, diversity roles have become increasingly popular around the world in the last five years, as the global economy tries to find balance, equity and justice for all.
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path.
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
