Brian Pittman
4 tips to cut the corporate speak and connect
Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.
Storytelling
Carol Cone & Kristin Kenney
How companies can address the past with honesty—and move forward with purpose
When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.
Phil Gerbyshak
How to create a crisis plan in less than 30 minutes
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Beki Winchel
Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
Ragan Insider Ted Kitterman
Lowe’s new top communicator addresses tech, DE&I and the post-COVID era
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Robby Brumberg
Top priorities for communication pros that merit investment and energy
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.
Ted Kitterman
Report: Social media managers lack clear path to senior leadership roles
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
Beki Winchel
Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
Robby Brumberg
Maintaining a connected culture amid extreme apprehension
Learn how to create a digital workplace that unites, encourages and energizes dispersed workers.
Dustin Siggins & Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Beki Winchel
Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning
Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.
Ragan Insider Ted Kitterman
Dickies embraces ‘digital-first’ approach in global campaign
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
Beki Winchel
Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature
Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.
Tommy Morgan
How PR can help shape marketing messages
With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.
Beki Winchel
7 truths about a career in communications
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
