While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
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The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
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With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
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Whooshkaa CMO Noor Hammad shares how the popular digital audio format can be used to engage remote employees and make important messages stick.
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A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.
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You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.
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Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.
Mind these tips to track the progress and ROI of your audio program.
