Laura Borgstede
6 reasons your content marketing program is struggling
It all comes down to strategy, calls to action and an effective measurement program.
Storytelling
Beki Winchel
NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Debra Sobel
5 ways to get purposeful communication right during the COVID crisis
It’s never been more important to show that your organization stands for more than the bottom line.
Ted Kitterman
CMW Media’s Kyle Porter shares tips for navigating the current comms landscape
His main message to everyone for the remainder of the year: ‘Just hold on.’
Ted Kitterman
How the PR Office’s Shimon Cohen takes the pandemic one month at a time
This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.
Beki Winchel
Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Beki Winchel
NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Robby Brumberg
Selecting the right words for your specific audience
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
Hana Bieliauskas
6 ways a PR career prepares you for working the polls
What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.
Beki Winchel
Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Ted Kitterman
The perils of treating DE&I as a communications issue
As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace.
Beth Haiken
4 tactics that will grab reporters’ attention
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
Mark Nichol
10 word pairs with slightly different meanings
Follow this guidance to achieve more clarity and precision in your copy.
Beki Winchel
Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
