Ted Kitterman
What is the future of the press release?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Storytelling
Inga Skippings
Communicating with weary workers amid election aftermath
Follow this guidance as you give staffers grace and space during this stressful time.
Ted Kitterman
Ryanair’s Twitter account pulls no punches on U.S. election
The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?
Beki Winchel
ESPN cuts 500 jobs, TikTok users create fan videos for election analysts, and Starbucks’ holiday cups are here
Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.
Brian Pittman
8 trust indicators to look for in the media you pitch
A media watchdog warns PR pros against working with misinformation sites.
Ted Kitterman
Penman PR’s Talicia Bosso shares hope for 2021
This Washington, D.C. pro says it’s time to acknowledge we are at our best when facing a challenge.
Ragan Insider Ted Kitterman
Crucial messaging advice to consider ahead of an unprecedented holiday season
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Beki Winchel
The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts
Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.
Meghan Madhavan
Turning a negative perception issue into an opportunity
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Beki Winchel
Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
Ted Kitterman
Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Ted Kitterman
Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’
This PR argues that empathy and compassion are a communicator’s greatest assets heading into the end of 2020.
Beki Winchel
Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Kim Clark
6 ways your organization can transcend politics and help get out the vote
Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?
Tony Silber
5 ways to tap the power of frontline managers in your communications chain
Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Three experts describe how they increased the communications effectiveness of their managers.
