After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?
Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum.
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
How are you preparing to safeguard your most precious business asset?
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.
