Beki Winchel
6 communication lessons from Giphy’s ‘Year in Review’
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.
Storytelling
Beki Winchel
TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
Ted Kitterman
Motorola’s comms leader shares virtual events tips
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.
Paul Napper & Anthony Rao
5 proven strategies for making better decisions in stressful moments
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Beki Winchel
KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Robby Brumberg
Expert guidance on responding to cyberattacks
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Beki Winchel
Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
Ragan Insider Ted Kitterman
From crisis to hope: Marriott’s journey through COVID-19
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Ted Kitterman
Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’
Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.
Beki Winchel
Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Ragan Insider Ted Kitterman
Why the old crisis comms playbook should be thrown out
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
Lindsay Boyd
4 crucial tips for making your podcast connect with audiences
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
Beki Winchel
Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Ben Myall
2021 trends CMOs are watching
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
Ted Kitterman
Brunner’s Meredith Klein: ‘Microsoft Teams has changed the game’
What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.
