Storytelling

Ragan Insider | Laura Hale Brockway

34 redundant, repetitive, and superfluous phrases

Eliminate tautologies from your copy; your readers will thank you.

Ted Kitterman

How the coronavirus is disrupting influencer marketing

These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?

Ragan Insider | Ted Kitterman

YMCA’s response to COVID-19

The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.

PR Daily Staff

PR Daily’s top stories of 2020: Nos. 31-40

The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.

Beki Winchel

7 PR lessons from ‘Hamilton’

The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.

Ted Kitterman

Report: 83% of millennials want brands to align with them on values

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.

Russell Working

Amid unrest, CEOs and brands denounce racism in Floyd killing

Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.

Dana Sitar

5 useless words you can almost always delete

Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’

Beki Winchel

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.

Beki Winchel

American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan

Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.

Beki Winchel

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.

Beki Winchel

Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs

Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.

Beki Winchel

Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations

Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.

Ted Kitterman

Season’s greetings from PR Daily

As we reach the end of a long and difficult year, full of twists and turns, it’s worth taking time to remember all the good things. For us at PR Daily, that means you—our readers.