‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Share of voice, sentiment and impressions don’t make the list.
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea.
The journalist offers a look at how PR can connect with journalist who juggle multiple platforms as they build a wider audience for stories.
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
New data shows where and how companies plan to invest and allocate charitable dollars.
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
Here are four tips to rise above the noise from a PR pro.
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Brands eager to enter the conversation on social media today must find a way to create compelling content—not ads.
To get results, PR pros must understand that the only path to relevance is through purpose and clear brand values.
