Storytelling

Joe McLeod

5 PR takeaways from Inauguration Day

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.

Jennifer Risi

5 ways you can join the fight against ‘fake news’

What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.

Beki Winchel

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

Katie Delahaye Paine

How to reimagine your measurement toolkit for the ‘next normal’

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.

Beki Winchel

Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.

Ragan Insider | Ted Kitterman

What messages should you prepare for Inauguration Day?

As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.

Beth Haiken

How Jan. 6 became a day of reckoning for reputation management

Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.

Ragan Insider | Robby Brumberg

What it takes to make your corporate podcast shine

If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.