For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
The important holiday in the Asian American community should get some attention from communicators. Here’s what should be part of your plans.
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
Innovation is helping make the future less scary. Help your clients or your company in any sector talk about what’s coming next with these takeaways from the travel industry.
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.
Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more.
With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look.
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers.
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.
This pro shares his take on where the industry is headed this year and what gives him confidence to face the unknown.
