Diane Schwartz
‘Messy is the new credibility’: How to communicate in a noisy world
Kristin Graham sees a new paradigm shift that will lift all communicators.
Storytelling
Mary Olson-Menzel & Mel Shahbazian
How to turn virtual teams into real communities
For leaders of remote employees, it’s crucial to take extra steps to build connections over a variety of channels.
Roula Amire
Sallie Mae employees at the heart of scholarship fundraising efforts
The organization has awarded nearly $800,000 in Bridging the Dream scholarships to help 33 students across the country, winning PR Daily’s 2020 Corporate Responsibility Award for “Education or Scholarship Program.”
Beki Winchel
Minneapolis cancels plans to use social media influencers ahead of George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
Peter Krivkovich
What an ‘interconnected’ approach to PR looks like in 2021
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
Kristina Nolan
How PR and affiliate marketing can work together
Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.
Beki Winchel
Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner
Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
Ted Kitterman
By the numbers: Black History Month sees more mentions on social media
In data collected by Sprinklr, 2021 saw a big upswing in uses of Black History Month hashtags and messages than in 2020.
Kate Callan
5 ways to make your social media content sparkle in 2021
Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?
Beki Winchel
‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial
Also: USPS fleet design receives mixed reactions online, ‘The Bachelor’ lead speaks out on growing criticism, GameStop’s chief financial officer to resign, and more.
Dominique Scott
How millennial and Gen Z PR pros can and must accelerate what’s right
For younger communicators looking to leave their mark on the industry, there’s plenty of good work to be done.
Beki Winchel
Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized
Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more.
Ragan Insider Ted Kitterman
8 rules to follow for media relations in 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
Beki Winchel
United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call
Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.
Diane Schwartz
Spotify’s Dustee Jenkins: ‘Always let them know you’re there’
The top communicator for the music streaming giant shares lessons from her work across a global company that has changed the game for digital media.
