The effort to grab attention on Twitter backfired as the fast-food chain drew criticism for invoking tired and offensive stereotypes.
Also: Twitter’s Jack Dorsey to sell his first tweet as an NFT, H-E-B announces mask policy, despite loosened state restrictions, Royal Family’s tone-deaf tweet after Oprah interview, and more.
Creative collaboration can still take place on video chat, if you follow a few simple steps.
For young professionals looking to make a difference, a PR pro offers her advice on how to build up your reputation and swing for the fences.
Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.
As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities.
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
For Women’s History Month, we remember one of the women who played an important part in the early days of the modern PR industry.
Tina McCorkindale of the Institute for Public Relations and Mark Weiner of Cognito Insights offer up insights from their data dive in this ongoing series about the future of PR and messaging.
Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.
With a new social media platform comes opportunity—and also risk.
What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.
For communicators looking to push for change on inclusion and equity, here’s why the experts argue that attention must be turned inward.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
