Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’
In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.
In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.
Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.
Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.
Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.
Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.
Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.
Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.
Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.
As clients reevaluate plans due to the ongoing pandemic, here are some ideas on how to continue to reach important audiences, minimize waste and improve morale for brand-side PR pros.
Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.
A PR pro offers tips on how to address the important issue and make an impact.
Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.
As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.
After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?