How Volkswagen’s name-change gambit played online
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?
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PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
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Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
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Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar.
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Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.
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Here are the essential narratives to focus on when building your brand reputation.
It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times?
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