A new logo was part of a larger strategic marketing and communications plan, leading to first place in the ‘Branding or Rebranding Campaign’ category of PR Daily’s 2020 Nonprofit PR Awards.
With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters.
Research shows the office is a hotbed for collaboration, innovation and relationships, but is it worth the risk—or the cost? Experts from top companies share guidance on proceeding with empathy.
Looking for an elevated frame for our current health crisis? Here are some examples of great writers tackling the human issues around disease and loss.
Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.
Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
The deodorant brand, under Unilever, is working to engage fans of the NCAA basketball tourney with a Twitter and Instagram contest.
A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair.
Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.
The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies.
Also: Volkswagen’ launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.
Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
