Ragan Insider Emma Atkinson
3 speechwriting tips to find the perfect sound bite
Four industry pros share their best practices for writing inclusive, interesting messages that have staying power.
Storytelling
Ragan Staff
A rebrand should go beyond looks to influence behavior, says U.S. Chamber of Commerce CCO
Learn how Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century.
Nate West
4 ways comms can take the wheel on climate
PR pros are positioned to make informed and meaningful environmental gains.
Edward Wyatt
4 tips for reengaging with audiences post-pandemic
After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.
Ragan Staff
How ESPN and BrightDrop use storytelling for purpose, empathy
These stories and more will be highlighted during Ragan’s virtual Brand Storytelling conference April 13.
John Cowan
How Campfire Marshmallow built awareness with a giveaway contest
Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Stephane Samudio
Communicating for the health sector in Latin America
Strategies start with understanding legal frameworks and patient needs and build from there.
Sean O’Leary
What the pandemic success of podcasts means for PR pros
Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.
Ragan Insider Ted Kitterman
In the attention economy, writing still packs a punch
For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how PR pros are thinking about their skill sets.
John Cowan
National Association of Realtors’ video series garners 2 million views, exceeds goals
NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Tony Cervone
Do the right thing—even when it’s hard
For leaders across all organizations, making tough choices is part of the job. A retired senior communicator reflects on how he learned that lesson from GM CEO Mary Barra.
Ted Kitterman
Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Mark Weiner & Tina McCorkindale
Is PR up to the task on ESG?
Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.
Brian Berner
How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
Greg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
