Sue Horner
Timeless writing lessons from ‘Sesame Street’
The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.
Storytelling
PR Daily Staff
Megaworld’s video raises employee awareness of UN’s sustainable development goals
The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards.
Justin Joffe
Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors
Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.
Justin Joffe
J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims
Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.
Ragan Insider Ted Kitterman
Steak-umm goes knives out with its combative Twitter strategy
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.
Katie Delahaye Paine
How to measure your organizational authenticity
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
Mark Weiner & Tina McCorkindale
Does the PR industry have an image problem?
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
PR Daily Staff
Top industry resources for comms pros for Spring 2021
We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.
Justin Joffe
Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace
Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more.
Justin Joffe
Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response
Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.
Justin Joffe
Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp
Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more.
Ragan Insider Ted Kitterman
Report: Twitter seen as most valuable social media network for journalists
However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.
Katherine Grubaugh
Conquer the “statistic scaries” and optimize data-driven storytelling
While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.
Ragan Insider Robby Brumberg
Lessons on life, writing and storytelling from the creator of ‘Bluey’
Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.
Ketia M. Jeune
5 ways PR pros can support Black influencers in 2021
Research has found a pay gap between Black and white influencers. Here are some of the trends PR pros can follow to support influencers of color when building digital campaigns.
