Storytelling

Ted Kitterman

6 openings to avoid when pitching reporters

Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.

Brendan Gannon

Oracle drives business development with campaign to revitalize ‘old school’ image

The team’s research around the best customer service experience drew positive press and bolstered its share of voice. Its efforts won first prize in the B2B Campaign category of Ragan’s PR Daily Awards.

Justin Joffe

Peloton escalates crisis response with treadmill recall, exclusives lead to media coverage, and Uber protests changes to gig worker regulation

Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.

Ragan Insider | Ted Kitterman

Should your brand reward vaccinated consumers with giveaways?

The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.

Andrew Boyd

Why communicators must be responsible for getting the information they need

The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.

Justin Joffe

Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office

Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.

Tony Silber

Communications tech changes coming faster than ever

Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.

Ted Kitterman

For PR pros in a crowded news environment, focus on the ‘why’

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.

Justin Joffe

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.

Ragan Insider | Ted Kitterman

Missouri Division of Tourism shares behind-the-scenes peek of multichannel campaign

The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.

Ted Kitterman

PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more

The library of tools and guides hopes to offer communicators a hub to tackle the top challenges facing the industry today.

Justin Joffe

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.

Matt Ragas & Ron Culp

How to read and communicate about an income statement

These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.