Its questionnaire and badge allowed users to show their support for BLM. This has earned OkCupid a win in the Cause-Related Marketing Campaign category of Ragan’s PR Daily Awards.
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
In these difficult times, a little love and understanding goes a long way, according to this senior account director.
Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
The effort is an example of how companies are keen to emphasize compassion and empathy as consumers struggle to maintain balance after more than a year of crisis.
Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.
Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.
Communications executives share their role in promoting ESG initiatives.
Here are four essential must-do’s to ensure everyone on your video call is engaged and feels heard.
Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.
You might really mean it, but the well-intentioned message could open you up to lawsuits warns one legal expert.
All families know pain and loss—and one comms leader reflects on how those experiences offer wisdom in the face of the many challenges of 2021.
