Storytelling

Ted Kitterman

Facebook offers more WFH flexibility, consumers want brands to show social impact, and JBS defends paying $11M ransom

Also: The need to bolster employer brand, BlackRock’s viral Twitter moment, Carnival crosses horns with Texas’ governor, PR pros language pet peeves, and more.

Daphne Gray-Grant

15 ways to build and sustain daily writing momentum

Put your daily commitments to paper, set small, achievable goals, and don’t freak out about a messy first draft.

Ted Kitterman

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.

Justin Joffe

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

Brendan Gannon

The Home Depot Foundation celebrates 9 years of ‘Celebration of Service’ with Operation Surprise

The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.

Justin Joffe

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

Paul Cash & James Trezona

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

Justin Joffe

Amazon says it won’t test employees for marijuana, younger Americans identify as LGBT+, and the FTC cracks down on automatic subscriptions

Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.

Ted Kitterman

How—and why—truth is at the center of purpose-driven communication

Omnicom’s John O’Brien and David Gallagher share the insights behind their new book “Truth Be Told” in the keynote for AMEC’s 2021 Summit.

Justin Joffe

WHO targets misinformation with new COVID variant naming system, American job vacancies hit record high, and Discovery announces new moniker

Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.

Justin Joffe

Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack

Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.

Brian Pittman

3 communications trends to watch

Ragan Training experts deliver insights to help you succeed. Here are some trends and tech recs to help keep you ahead of the curve in communications.

Robby Brumberg

Memorial Day messaging reminders

Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.