Also: General Mills celebrates Monster cereals 50 years, Ford makes amends on Bronco flaw and LinkedIn adds video chat.
It’s hard out there for media relations pros. Here are some tactics that can immediately help you find your way to the top of a journalist’s inbox.
Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.
It’s all about reducing friction and making people feel genuinely valued. A delightful surprise never hurts, either.
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way.
Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.
A guide on how to combine data and creativity to pump up podcast promo success.
As excited as you might be about your latest round of fundraising, tech reporters need to see more.
A little knowledge of the human condition can be invaluable in getting audiences to take action.
The vice president of entertainment for his agency shares top tools and tactics for finding your groove in comms in a hectic year.
Video is an increasingly popular content type online, but there’s more to it than just hitting the record button.
Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.
As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.
A professor shares insights from a study that reveals the multitudes of benefits companies can gain from even small strides toward gender equity — and why fighting everyday sexism enriches men, too.
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
