Storytelling

Sunita Menon

Measurement is meaningless without a careful data strategy

Here’s how to ensure you are being intentional to make a data-powered business impact.

Justin Joffe

Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments

Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.

Justin Joffe

Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart

Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.

Justin Joffe

Facebook explains service interruption, 52% of Americans don’t trust social media, and Jamie Dimon irks with MLK comparison

Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.

Justin Joffe

Airlines announce vaccine mandates, Golden Globes touts increased member diversity, and 75% of marketers to increase social media spending

Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.

Justin Joffe

Dollar Tree explains new pricing, short-form video tips for YouTube, and Gannett responds to employees claims of unpaid labor

Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.

Keenan J. Emery

4 pillars of effective pandemic pitching

COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.

Justin Joffe

YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.

Ragan Insider | Nathalie Santa Maria

How companies can create meaningful connections during Hispanic Heritage Month–and beyond

Follow this guidance to ensure your company pursues genuine inclusion, rather than mere pandering, tokenism or holiday-specific spotlights.

Justin Joffe

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

Also: Starbucks highlights sustainability for National Coffee Day, TikTok unveils new ad tools, Warner Music and Twitch announce partnership, and more.

Ragan Insider | Ted Kitterman

How writers can be inclusive with their use of pronouns

Although many grammar authorities have adopted the use of the singular ‘they’ for the past few years, historians say the use of the singular ‘they’ dates back to the 1600s.

Justin Joffe

Pfizer CEO suggests annual COVID booster shots, the average American workweek lengthens, and Facebook pauses Instagram for Kids project

Also: Panera offers parents free java for National Coffee Day, Ford announces plans to bolster electric vehicle supply chain, TikTok hits a billion monthly users, and more.

Justin Joffe

Costco reinstates pandemic purchase limits, small businesses refuse to automate customer service, and Delta looks to ban unruly passengers

Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.

Dora Scheidlinger

3 PR lessons learned from experience in broadcast media

Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.