Danielle Grossman
How to pitch a successful TV interview
Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience.
Storytelling
Justin Joffe
CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck
Also: Plumbing service Roto-Rooter shares a cautionary message for Thanksgiving, Meta offers advertisers control over placement, and more.
Brendan Gannon
The University of Colorado Anschutz Medical Campus’s video shatters records
It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Ted Kitterman
Activision employees stage fresh walkout, business travelers accept ‘new normal,’ and Apple makes DIY repairs easier
Also: McDonald’s celebrates 50th anniversary of the Egg McMuffin, Disney’s Steamboat Willie has a 92nd birthday, Netflix shares viewership numbers for the first time, and more.
Rebecca Cowle
How to make your message accessible for a global audience
As information is more accessible to audiences around the world, communicators must be adaptable and consider how to use brand purpose to make an impact.
Kathryn Arnold
How your PR and comms team can help with the ‘Great Resignation’
Now is the time to build your external reputation as an employer and HR innovator.
Angela Leon
5 essential overlooked soft skills for tomorrow’s communicators
Make sure you are developing your curiosity and your resilience to overcome the challenges of an uncertain future.
Ted Kitterman
How the conversation about cultural relevancy has shifted for PR
The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.
Justin Joffe
USPS promises reliable holiday deliveries, shoppers plan to avoid Black Friday crowds, and Twitter reacts to McDonald’s Mariah Carey partnership
Also: Reynolds Wrap shares hot dog-inspired turkey recipes, Boeing takes responsibility for Ethiopia crash, and more.
Ragan Insider Ted Kitterman
Lonely Planet’s new health hub offers glimpse into the future of content
The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears.
Justin Joffe
NFL fines Green Bay Packers for lax COVID-19 protocols, US adults consume less news in 2021, and Uber slammed over wait fees for riders with disabilities
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
Ravi Sunnak
Executive influence—not visibility—is the key for today’s leaders
Here’s how the message can move beyond awareness to make an impact on issues that matter to the business and the world.
Justin Joffe
General Electric details split into three companies, defining the language of DE&I, and Meta removes thousands of ad targeting topics
Also: Coca-Cola launches experiential Christmas campaign, Robinhood shares information on ransomware attack, and more.
Ted Kitterman
PR and marketing campaigns seek to honor veterans for Nov. 11 holiday
Brand managers hope to show their gratitude for service members with giveaways and freebies.
Justin Joffe
Airlines celebrate return of international air travel, most comms leaders report to the C-suite, and Walmart completes regular driverless deliveries
Also: Orbit releases gum-dispensing ugly holiday sweater, Tesla stock takes hit after Elon Musk Twitter poll, and more.
