Storytelling

Brian Pittman

3 ways to add creativity to your writing

A published poet shares secrets for how to breathe new life into writing projects.

Ragan Insider | Ted Kitterman

The importance of ESG in 2022—and how to get audiences to believe you

As socially conscious and eco-friendly investors continue to press for change, there’s a big opportunity for brands that can land their message.

Justin Joffe

Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash

Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.

Justin Joffe

The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo

Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.

Ragan Insider | Ted Kitterman

How PR and marketing can reach audiences that are working from home

For some comms pros, this new demographic of professionals commuting to the living room offers opportunities for engagement.

Justin Joffe

Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts

Also: TikTok launches #GivingSzn initiative for Giving Tuesday, Nissan unveils electric vehicle expansion plans, and more.

Justin Joffe

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.

Brian Pittman

5 content marketing hacks for busy writers

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading.

Brendan Gannon

JLL’s multi-channel campaign around return to the workplace garners reach of 48 million

It offered used numerous media to deliver beneficial content to companies, and its campaign has won the B2B Services Campaign category of PR Daily’s 2020 Content Marketing Awards.

Ted Kitterman

What comms pros can be thankful for in 2021

COVID-19 continues to keep us in somewhat of a holding pattern, but there’s plenty to be grateful for this Thanksgiving season.

Ted Kitterman

How PR should adapt to the rise of Substack and the niche newsletters

The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?

Justin Joffe

Walmart launches Twitter live shopping series, social media pros prove their worth in 2021, and Facebook defends hate speech policies

Also: Uber and Albertsons launch Thanksgiving food drive, Popeyes stumbles explaining American biscuits to UK customers, and more.

Brian Pittman

3 SEO writing tips to improve content

Are you—and your content—running out of steam? Here are several SEO-friendly tips to help you revitalize your content creation and reach.

Justin Joffe

Airlines share holiday travel operation plans, American teens prefer TikTok to Instagram, and Time’s Up publishes transparency report

Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.